What’s Trending on Facebook Right Now: Key Insights for Marketers
At Pickled Pear Media, we’ve been monitoring the latest shifts in user behaviour, content performance, and platform priorities. Facebook is one of (if not) the biggest social media platforms in the world and it’s buzzing with activities that brands can, and should, tap into as part of an effective social media marketing strategy.
If your team is planning campaigns, community engagement, or organic content for the Australian market, here’s what you need to know right now.
1. The Social Media Age Ban
Australia has passed into Act a ban on social media use for children under 16 and this has been generating serious discussion across Facebook. It’s one of the biggest conversation drivers in recent months and has been the subject of many opinion pieces, parenting insights, polls, and commentary.
This isn’t just a headline, it’s a deeply personal issue for many families.
Why it matters for marketers: If your business operates in education, health, tech, or family services, joining the conversation (with care and clarity) can help your brand build trust and spark meaningful engagement. Avoid sensationalism, always lead with insight and empathy.
2. Grassroots Campaigns and Environmental Action
Grassroots causes are seeing a surge in visibility these days like the “Save the Murray River” movement and several community beach clean-up initiatives. These efforts have been gaining real traction through local Facebook events, short-form videos, and peer-led posts.
Takeaway: People are supporting initiatives that feel local, authentic, and action-oriented. This is why brands that align themselves with these causes through sponsorship, content collaboration, or volunteer support are building deeper community trust and visibility.
3. Winter Lifestyle Content
We’ve seen more cozy content heating up on Facebook as soon as the winter came and some of these content involve home baking tutorials, hot drink routines, and travel ideas to Australia’s alpine towns. Hashtags like #WinterBakes and #StayCozyAU are also trending, and people are engaging more with content that reflects the season.
Opportunity for brands: Brands may share what winter looks like behind the scenes at their businesses, showcase a seasonal product, a warm customer story, or an easy tip for enjoying winter life. Keep it casual, visual, and real.
Format Trends: What’s Working on Facebook Right Now
Short-form Video & Reels: Facebook is prioritising video content. Reels that feel spontaneous and relatable are seeing more views and shares.
Community-Centric Posts: Posts focused on local events, business collaborations, or group activities are consistently outperforming traditional branded ads.
Facebook Groups and Live Videos: Active Groups about regional or shared interests are thriving. Live Q&As, local discussions, and how-tos are seeing more highly engaged audiences.
How to Use Hashtags and Drive Interaction Effectively
Be Specific: Tags like #CommunityCleanup, #MurrayRiverProtect, or #WinterBakes are far more effective than generic tags like #Australia or #Travel.
Encourage Input: Posts that ask for opinions, highlight real stories, or pose timely questions are driving more shares, reactions, and comments.
Use Emotional Triggers: Content that aims to inform, protect, or inspire is also outperforming more passive brand messaging.
Why These Trends Are Hitting the Mark
They’re Local: Audiences want to see content that reflects their world such as what’s happening in their community, their schools, and their weekend plans.
They’re Peer-Driven: Content that is shared by friends or trusted local voices feels more genuine, and that trust fuels engagement.
They Align With Facebook’s Direction: The platform’s current algorithm favours real-time video, authentic community interactions, and interest-based Group activity.
Practical Tips for Marketing Teams
Short-form content
Create Reels around current events, seasonal trends, or everyday relatable moments.
Focus on quick, natural storytelling, keep it casual and visually engaging.
Community building
Join or partner with local Facebook Groups relevant to your audience.
Co-host Live sessions or Q&As on local issues, hobbies, or causes.
Smart hashtag use
Use specific, campaign-relevant hashtags (e.g. #WinterBakes, #CommunityCleanup).
Avoid generic tags. Niche hashtags will help with visibility and sharing.
Thoughtful engagement
Don’t shy away from public debates that align with your brand values.
Share your stance clearly and invite your audience into the conversation with respectful prompts.
Final Thoughts
The best-performing content right now on Facebook is content that feels timely, local, and genuine. Whether you’re a national brand or a small business, there’s opportunity in showing up as part of the community, not just a company.
If your brand wants to get in sync with what’s resonating, Pickled Pear Media can help you build an effective social media strategy that connects and converts. As a trusted social media marketing agency, we specialise in creating campaigns that are both creative and measurable.
Ready to make your message matter? Let’s talk.
