“Data, data on the wall… Who's the fairest of them all?”

Ah, metrics. The enchanted mirror of modern marketing.

But instead of a jealous Queen peering in to see who’s more beautiful, it’s you, it’s business owners and Heads of Sales and Marketing trying to figure out if their marketing is, well… working. And in this day and age, it’s not magic spells or poison apples that win the day; it’s data. Delicious, quantifiable, sometimes overwhelming data.