The 4 Ps of Marketing: A Modern Playbook for High-Level Executives and Business Owners

Marketing has evolved dramatically in the digital era, yet one framework remains timeless: the 4 Ps of Marketing—Product, Price, Place, and Promotion. First introduced by E. Jerome McCarthy in the 1960s, this model is still the foundation of effective marketing strategy. But in today’s fast-paced, data-driven world, how do these principles hold up?