From Cattle to Corporations: Why Every Business Needs a Strong Brand in a Fenceless World

Branding isn’t just for trendy consumer products - it’s for every business, organisation, or institution that provides something of value. Whether you’re a bank handling mortgages, a not-for-profit changing lives, or a school shaping the next generation, your brand matters. And just like cattle ranchers in the old days branded their livestock to claim ownership (because cows tended to wander and that’s how the term ‘brand’ came about), businesses today need to create strong, recognisable brands to avoid getting lost in the shuffle of a global marketplace without fences.