Is Instagram Ageist? Say whaaat... - Pickled Pear Media - Your Organic Social Media Partner

Is Instagram Ageist? Say whaaat…

Instagram have been very open about their focus being on young people and creators because they are ‘trend setters’… well hello me! These young people are our future clients and even current customers. They may not be buying real estate just yet, but they certainly love to look. They’re very savvy shoppers and right into DIY styling and design, making Instagram the ideal Social Media channel.
  • More than 38% of the Australian population are on Insta.
  • Largest group being aged between 25-34.
  • 56.9% are women…..Hello decision makers.
Let’s be real, majority of the decision makers in real estate, interior design, styling and building are women. If the wife / partner does not like it, the husband wouldn’t dare to buy. That’s the general consensus, making it almost fact. Instagram has created a range of features to suit the creativity of its users. It offers, posts, reels, stories, videos and creative tools including royalty-free music, filters, stickers, live video, video record and post. Word has it that the more of its features you use, the more Instagram will prioritise your post! This encourages a culture of testing and measuring the most effective content format to help you drive your business further. Which ones are you using?  Here are some other fun facts and reasons to get your social media strategy and plans in tact!


Just shoot me…no more long-drawn-out-nights analysing!

The digital cavalry has arrived, brandishing APIs like Excalibur to slay the data dragon. Let's dive into the modern marvels of AgencyAnalytics, Whatagraph, Supermetrics, and DashThis , and see how they compare in the grand tournament of marketing efficiency.

Create your own or share existing content?

Creating regular blogs, social media posts or videos can be time consuming – if not daunting. Content creation means you share your knowledge, insights and opinions through your original content. It allows you to be creative, highlight your expertise and provide targeted content to your specific audience.

Why Content Matters

Keeping your target audience engaged and interested is an absolute must! This can be achieved by being up to date and informed of the wants & needs of your audience for long-term success.

Why outsource to the experts?

Outsourcing to a social media agency for your social media strategy and content, will provide you with specific services to help raise your online profile, meet your objectives and KPIs, and grow your business.

Real estate and the power of videos

A picture paints a thousand words – but not always when showcasing property. We all know how difficult it can be to get that perfect photo highlighting each element of a room or a property!

Social Bites Podcast Now Available

Tips, tricks and bite-sized information on all things social, content, business and people building! Join us with your cup of tea or coffee for a casual chat. Social Bites in now available on seven Podcast platforms including Apple Podcasts, Spotify and Google. 
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