Create your own or share existing content? - Pickled Pear Media - Your Organic Social Media Partner

Create your own or share existing content?

Creating regular blogs, social media posts or videos can be time consuming – if not daunting. Content creation means you share your knowledge, insights and opinions through your original content. It allows you to be creative, highlight your expertise and provide targeted content to your specific audience. While you’ve probably got lots of great ideas, expert tips and industry insights to share, you might only have time to write 1-2 blogs each month. And, well, making videos might not be your thing. Besides, your followers will soon get bored if you’re constantly promoting your own products or services. So how do you fill the gaps to ensure you stay connected with your online audience while providing them with relevant and useful content? Using curated content means you share other people’s social posts, blogs or videos. They may have ideas, tips or resources outside of your own expertise, but still provide value for your followers. For example, if you’re in the real estate business – or a builder, or interior decorator – you could share existing content about DIY renovations, interior design tips, how to grow your own herb garden, how to waterproof your garage, or what type of building materials are best for an outdoor deck. This not only provides your audience with fresh content, it saves you time and effort, and helps you to build relationships with others in your industry. If you’re sharing other people’s content, chances are they’ll also share your original content. Of course, you should make sure the information is relevant to your audience, and you’re only sharing from trusted sources, such as your industry body or recognised business experts. And remember to acknowledge the source. How do you find the balance between posting self-promotional, educational and informational content?
  1. Start by writing a list of your areas of expertise – what can you comfortably talk/write about?
  2. Where are your gaps?
  3. Who do you follow that provides complementary or relevant content that would be suitable for your audience?
  4. Make a monthly plan – for example, you could have a monthly theme and alternate between created and curated content each week.
  5. Start off by sharing 40% created and 60% curated content and adjust it from there depending how your audience responds.
Alternatively, if you prefer to focus on your core business, outsourcing your content strategy and development is always an efficient and effective option. Start a discussion and get your content strategy right, contact Pickled Pear Media.

Blog

Just shoot me…no more long-drawn-out-nights analysing!

The digital cavalry has arrived, brandishing APIs like Excalibur to slay the data dragon. Let's dive into the modern marvels of AgencyAnalytics, Whatagraph, Supermetrics, and DashThis , and see how they compare in the grand tournament of marketing efficiency.

Why Content Matters

Keeping your target audience engaged and interested is an absolute must! This can be achieved by being up to date and informed of the wants & needs of your audience for long-term success.

Why outsource to the experts?

Outsourcing to a social media agency for your social media strategy and content, will provide you with specific services to help raise your online profile, meet your objectives and KPIs, and grow your business.

Real estate and the power of videos

A picture paints a thousand words – but not always when showcasing property. We all know how difficult it can be to get that perfect photo highlighting each element of a room or a property!

Social Bites Podcast Now Available

Tips, tricks and bite-sized information on all things social, content, business and people building! Join us with your cup of tea or coffee for a casual chat. Social Bites in now available on seven Podcast platforms including Apple Podcasts, Spotify and Google. 

Is Instagram Ageist? Say whaaat…

Instagram have been very open about their focus being on young people and creators because they are 'trend setters'... well hello me!
Scroll to Top